Main Features:
28-200 mm 7.1x optical zoom lens in a slim compact body
Ricoh's original Double Retracting Lens System has made it possible to fit a high magnification 7.1x optical wide-angle zoom lens in a slim compact body. This lens can realize your creative intentions in a wide range of scenes, from wide-angle emphasis on image breadth and depth to the telephoto's ability to pull the subject up close and prominent. To go beyond the 7.1x optical zoom (200 mm), use the auto resize zoom for powerful telephoto shooting up to 40.7x (equivalent of 1140 mm).
Large, high-definition 3.0-inch HVGA LCD monitor for easy viewing
The 3.0-inch 460,000-dot LCD monitor is convenient both when shooting and viewing images. Its high contrast and wide viewing angle make for easy viewing even when shooting outdoors.
AE/AF target shift function enhances shooting creativity
In both macro and normal shooting, the AE/AF targets can be shifted alone or together to any position on the screen. This enhances shooting freedom by enabling you to change focus and exposure settings without moving the camera, even if it is fixed to a tripod.
High-definition 10 million pixel CCD for all the details
A 10 million pixel 1/2.3-inch CCD provides superb imaging power and expressiveness down to the smallest details. Working together with Smooth Imaging Engine III, which reduces noise without compromising resolution, this CCD makes it possible to shoot high quality images with high resolution and low noise in a wide range of shooting conditions.
Fn (function) button makes it simple to shoot just the way you want
When a function such as AE lock, step zoom, or backlight compensation is set in advance for the Fn button, which enables "one push" switching between modes, you can respond instantly to sudden shutter chances.
Auto level compensation displays its power when shooting high-contrast subjects
Image setting functions enable you to change picture qualities (contrast, sharpness, colour depth, black and white, sepia, etc.) while shooting. If you select "auto levels," the camera automatically adjusts tones to create a suitable level of brightness that limits whiteout and reduces loss of detail in dark areas when shooting high-contrast subjects.
Image flag function for quick display of desired images
From among the images taken, up to three files can be flagged for immediate display. For example, images shot for future reference while travelling (maps, time tables, etc.) can be quickly displayed in playback by pushing the Fn (function) button.
Capture small subjects at close range with macro photography functions
For close-up shooting of subjects such as flowers and insects, the macro photography functions can get as close as 1 cm for wide angle and 25 cm for telephoto. The minimum shooting distance, which changes depending on the zoom setting, can now be shown on the picture display . Enter a previously unseen world using the R10's powerful macro functions.
Easy shooting mode for simple operation with only frequently used functions
When the mode dial is turned to easy shooting mode, the shooting menu shows only "Pic Quality/Size," so the photographer does not have to worry about making a setting error. Since easy shooting mode turns on settings such as flash "Auto," ISO sensitivity "Auto-hi" , and image stabilizer "On," it is possible to just relax and enjoy taking pictures.
Two motion blur reduction functions (hand motion and subject motion)
Ricoh's original CCD-shift image stabilizer function reduces the hand motion blurring that tends to occur in situations such as telephoto and macro shooting. When blurring is detected, the CCD itself automatically compensates by shifting in a direction that eliminates the blur. For lowlight scenes (indoors, twilight, etc.), subject blurring can be reduced using the auto high sensitivity, which enables fasters shutter speeds by raising the maximum ISO sensitivity level. These functions can help you to capture the ambiance of the scene as you see it.
Electronic level for quick and accurate camera levelling
Using the level sound and the level indicator shown on the picture display, you can confirm that the image is level while shooting. This is convenient when you what to avoid any tilting of the subject when shooting landscape and building scenes.
Aspect ratio 1:1 square format photography mode for a different perspective
The square format used on medium format cameras offers image composition possibilities with a subtly different feel. This format is also convenient when shooting images for blog use.
Face recognition mode so faces look their best
Enhancing portrayal of the nuances of facial expression and skin texture, this mode optimizes face focus, exposure, and white balance by identifying subject faces . Even when people are not in the centre of the frame, this function finds the faces and makes the appropriate adjustments.
Choose from 10 scene modes to fine tune your shooting
Selecting one of the wide range of scene modes based on the shooting situation will enable you to easily shoot with settings suitable for that scene: Portrait, Night portrait, Face recognition, Sports, Landscape, Nightscape, Night portrait, High sensitivity, Zoom macro, Skew correction, Text.